Shipping GPT-4 into an internal CRM app
Users were spending real time reviewing and summarizing long conversation histories by hand. The friction held back engagement, and support was absorbing the slow turnaround.
Integrated Azure OpenAI / GPT-4 into the internal CRM to generate conversation summaries directly inside the user’s workflow — one of the earliest production LLM deployments I shipped. Worked through the practical constraints of putting an LLM in front of real users: data flow, evaluation, and safe rollout.
20% lift in user engagement and a 10% reduction in support response time — measurable proof that an LLM-assisted workflow could ship safely in production.